B2B writer & content strategist
Hi, my name is Lauren. I’m a freelance writer who specialises in B2B fintech, health tech, & personal finance for the Singapore & Southeast Asia markets.
My recent work
View my complete portfolio here.
Airwallex
Fintech / Singapore
I created lead gen articles that highlight how SMEs can benefit from Airwallex’s cross-border payment solutions.
Income
Insurance / Singapore
I wrote bylined personal finance articles for the Income Blog, covering topics like insurance and retirement planning.
You will benefit from my services
if you need…
Content tailored to your business
Before typing out the first sentence, I invest time getting to know your business, industry, audience, and brand. The result? Non-generic content that resonates with your prospects.
Industry expertise
I’ve been covering B2B fintech and B2C personal finance topics since 2016, and bring a depth of knowledge that generalist writers can’t offer.
Jargon-free communication
I break down complex financial and tech topics into simple language, so that non-technical audiences can understand your business’s value-add.
My content services
Content strategy
A collaborative effort to create a content plan that highlights your unique value proposition across the top- and mid-funnel.
Deliverables include content framework, article briefs, and publishing calendar.
Longform copywriting
Well-researched content that articulates your audiences’ business problems and how your product solves them.
Deliverables include articles, case studies, ebooks, and white papers.
Content optimisation
Add a fresh point of view to outdated content so they work harder at driving traffic and action.
Deliverables include revamped article outlines, research, and copy editing.
Let’s work together
I’d love to get to know your business and help you crush your content marketing goals. Contact me on LinkedIn.